Google has recently announced that it will discontinue its “Add Me To Search” people cards feature on April 7. This decision comes after Google realized that the feature was not as helpful for users as initially hoped.
What Were People Cards?
Introduced in 2020, people cards were designed to serve as virtual business cards on Google Search. They aimed to make it easier for individuals to highlight information about themselves, such as websites, social profiles, and other relevant details. Initially launched in India, Kenya, Nigeria, and South Africa, people cards allowed users to establish a notable online presence. Even individuals from other countries could access this feature using a VPN.
Why is Google Removing People Cards?
While people cards worked as intended, Google realized over the years that the feature wasn’t as helpful for people as they had hoped. As a result, they have decided to retire it. Users who have created people cards can download or save their content until May 7, after which the information will be deleted.
Impact and Future Implications
Discontinuing people cards will only affect this specific feature on Google Search and won’t impact other Google products or services. However, it may disappoint users who relied on the feature to establish their online presence and improve visibility in search results. Google’s decision raises questions about the future of similar features designed to help individuals showcase their personal information and professional achievements online. As the digital landscape evolves, companies like Google evaluate the effectiveness of new features to ensure meaningful value for users.
Maintaining Your Online Presence
Although People Cards are disappearing, there are still ways to manage how you appear in search results:
- Build a Personal Website or Blog: Having your website allows complete control over your online narrative. Showcase your skills, experience, and interests through engaging content.
- Optimize Social Media Profiles: Ensure your social media profiles are up-to-date with relevant information and set to public visibility (if comfortable). This increases discoverability for those searching for you online.
- Claim Profiles on Professional Networks: Platforms like LinkedIn offer valuable opportunities to connect with professionals in your field. Claim and optimize your profile to establish your online professional identity.
Google’s “people cards” were intended as virtual business cards to aid professionals, performers, influencers, entrepreneurs, job seekers, and freelancers in enhancing their online visibility. If you’ve created a people card, make sure to retrieve your information before it’s gone!