Have you ever thought about how does google search works?
Google search has more than 90% share in the market and most people use google for any query. Google has become a part of our family it also remembers our birthday as a family member.
Let’s explore, how does google works.
Search engines like Google follow links. They follow links from one web page to another. Google consists of a crawler, an index, and an algorithm. The crawler follows the links on the web. It goes around the internet 24/7 and saves the HTML version of all pages in a gigantic database called the index. This index is updated if the Google crawler comes by your website again and finds new or revised web pages.
Google’s Secret Algorithm
After indexing your website, Google can show it in the search results. The search engine tries to match a certain search query with web pages that it has indexed. To do so, Google has a specific algorithm that decides which pages are shown in which order.
How this algorithm works exactly is a secret. Nobody knows exactly which factors decide the ordering of the search results.
The algorithm isn’t static. It changes regularly with new updates. The factors that determine the ordering and the importance of the different factors change very often.
Google’s Result Page
Google’s results page — also known as SERP- shows about 7 or 10 links to sites that fit your search the best (according to Google). We refer to these results as organic search results. If you click on the second page of the result page, you see even more results. The further down the results your website is, the less likely it is that someone will click on your result and find your site.
Most of the time, there are a few paid links above the 10 links on the first page. These links are ads; people have paid Google to put these links at the top of the site when users search for a specific term. Prices for these ads vary greatly, depending on the competitiveness of the search term. In addition to these organic and paid results, there are also a few other elements that you can find on Google’s search engine results page.
Values of Links in Google search
It’s very important to have a basic understanding of how Google and most other search engines use links. The number of links pointing to a page is used to determine how important that page is. So, the more links a specific site has, the more important search engines believe it is. Both internal links (coming from the same website), as well as external links (from other websites), can help in the ranking of a webpage in Google.
The importance of links leads to active link building quite quickly. As long as you are collecting links that are useful and logical, link building can be a good SEO strategy. But if you collect (or worse buy) shady links, Google may punish you for that.
SEO and Google search
Search Engine Optimization (SEO) is the practice of optimizing sites to try and make them appear in a high position in the organic search results. To do so, SEO tries to shape a website according to Google’s algorithm. Google’s algorithm remains secret, over a decade of experience in SEO has resulted in a pretty good idea about the important factors.
Do you need help with SEO to rank your website contact us at firstname.lastname@example.org and let’s talk about business?