If you’ve been using a Google Business Profile to create a basic website for your business, it’s essential to stay informed about the recent announcement. Google has officially declared that these websites will be deactivated in March 2024. In this comprehensive guide, we’ll delve into the details, implications, and steps you should take as a business owner.
Highlights
- Starting from March 2024, Google Business Profile websites will no longer be available.
- Google Business Profiles will continue to be accessible through redirects until June 10, 2024.
- Google suggests using other website builders like Wix, WordPress, and Shopify as alternatives.
Understanding Google Business Profile Websites
Before we dive into the specifics, let’s recap what these Google Business Profile websites are all about. These sites are minimalistic web pages generated from the information within your Business Profile. They’ve provided a straightforward way for businesses to establish an online presence without the complexities associated with a full-fledged website.
The Countdown Begins: Key Dates and Actions
Shutdown Date: As of March 2024, Google will deactivate all existing Google Business Profile websites. If you rely on one, it’s time to take action.
Redirection Mechanism: When visitors attempt to access your old website, they’ll be automatically redirected to your Business Profile. This redirection will remain in effect until June 10, 2024.
Domains Affected: If your website’s domain ends with business.site or negocio.site, it will be removed from the website field on your Business Profile in March. Therefore, it’s crucial to update your Business Profile with a new website address.
Business Profile Remains Intact: Your Business Profile won’t be impacted apart from the website. You can continue to showcase your business details, share updates, and engage with customers seamlessly.
What Happens After the Shutdown?
Redirected Traffic: Visitors attempting to reach your old website will be seamlessly redirected to your Business Profile. This ensures continuity for your online presence.
Deadline Alert: Keep in mind that this redirection will only function until June 10, 2024.
Creating a New Website: To maintain a robust online presence, consider exploring alternative website-building tools. Here are some popular options:
- Wix: A user-friendly platform for creating visually appealing websites.
- WordPress: A versatile and widely used content management system.
- Squarespace: Ideal for elegant and customizable designs.
- GoDaddy: Known for domain registration and website hosting services.
- Google Sites: Google’s website builder.
- Shopify: Excellent for e-commerce businesses.
- Weebly: Offers drag-and-drop functionality.
- Strikingly: Focuses on single-page websites.
Action Steps for Business Owners
Update Your Business Profile: Ensure that your Business Profile points to your new website address.
Manage Ads Campaigns: If you’re currently using a Google Business Profile website for your advertising campaigns, update your ads to link to a different website before March 1, 2024.
Third-Party Domains: If you’re forwarding traffic from a custom domain to your Google Business Profile website, remember that this redirection will expire by June 10, 2024.
It’s important to update your business website before June 10, 2024, to avoid visitors being directed to a 404 error page. In case you haven’t already selected a new website builder or hosting service, it’s recommended to go through reviews and choose a reliable, affordable, and optimized solution for your business.